"Peroni Beer. You are invited this evening to watch an entertaining 'Carosello' Peroni with Solvy Stubing and Mario Girotti, in the company of a nice big glass of beer. Call me Peroni; I'll be your beer." CHIAMAMI PERONI CLIENT Peroni Beer PRODUCT beer AGENCY LPE PRODUCTION Cep YEARS IT AIRED 1967 (cycle 3) CREATORS OF THE SPOT Francesco Maselli (director) Armando Testa (creative director) Arturo La Pegna (producer) Gianni Boncompagni (music) ACTORS Mario Girotti Solvi Stubing CULT FOLLOWING very big INTEREST social history ATTRACTION definitely MEMORIES sweet FAMOUS CATCH PHRASES Call me Peroni; I'll be your beer The first series of Peroni Beer was a disaster; nothing went right, but it was interesting to watch. At least for the weighty directorial participation of Francesco Maselli, who was usually involved in 'Caroselli' that were more suggestive and new-wave. And then there was the cast. Solvi Stubing, the future star of Peroni Beer, next to Mario Girotti who was not yet Terence Hill, the hero of the western all'Italiana. The spot was pretty similar to those with Fabio Testi for Coca-Cola, which has young fool, with music playing (this was a novelty) composed by Gianni Boncompagni that was pretty wild for the times. In one episode, Girotti follows the girl, the blond who plays the beer-girl, into a castle. Lots of silly scenes until the end, when she turns and says the famous line: Call me Peroni; I'll be your beer. And a star was born.